Retail signage to make your business in Melbourne, FL stand out

Retail signage plays a major role in terms of marketing, for any brick-and-mortar store. Whether you are in a shopping mall, shopping plaza or a stand alone retail location, professional signage can make or break your business. Effective retail signage can communicate your brand, offerings and value propositions. It’s always a good time to re-evaluate your business signage and therefore we consolidate a few questions to ask yourself about retail store in Melbourne, FL.

Retail Signage Tips

1.    Does your signage convey what your business offers?

This might seem a simple question to start with however let’s try to give an honest answer. You know your business inside out and might forget that new customers are not aware of what your business has to offer. Does your business name alone convey what your business offers? If it’s not clear, consider adding a graphic or a few descriptive words below your brand name that showcase your products or services.

2.    Is your storefront visible from different sightlines?

With one large storefront sign above the entrance of your business, you might think that you got this one covered. However, let’s think again. From which directions do customers approach your store? Are they arriving by foot or by vehicle? Depending on the answers you might want to add flag signs to your storefront to increase visibility to foot traffic. Or perhaps invest in a Monument Sign, which might help to attract new customers from the main road. 
 

3.    Does my storefront stand out from my competitors?

You might have the most high-end storefront, with the most effective signage however if you are looking to stand out amongst your competitors, it’s a good idea to look at their storefront and identify what helps them to stand out. Also have a look at your neighbors, although they might not be direct competitors, you want to differentiate your storefront and get your business noticed. 

4.    Can my business easily be found at night?

First and foremost illuminated retail signage is a must have, especially if your business operates at night. In addition to having noticeable branded exterior signage, also use safe, bright, and energy-efficient parking lot lighting. A few changes to lighting and wayfinding could make a big difference in what people see. 
 

Retail Signage in Melbourne, FL

What do you think about your current retail signage after answering these questions? If it’s time for an upgrade, or if you want to start your company off on the right foot, our team at Sign Partners is here to help. As your full service sign company, we are located in Melbourne serving South & Central Florida.

Call Sign Partners at (321) 600-4700 or request a quote here.