Signage plays a crucial role in guests’ experience at a hotel. A modern, easy-to-read, and well-lit monument sign creates an automatic positive impression of your property. It helps guests and prospective guests easily find your location and makes them feel comfortable and safe. It also can create a positive impression of your hotel with local residents, who may then refer their out-of-town family and friends to your hotel when they come to visit. If your property has multiple buildings, wayfinding signage in the parking lot noting which building contains the reception desk, pool, conference rooms, gym, etc., will simplify the check-in process for guests and help everyone find their desired location.
Once inside, wayfinding signage throughout the hotel can encourage guests to explore the facility beyond their room and potentially even upsell them on additional services. For example, guests may decide to follow the wayfinding signage to the spa, just to peek in, and then while there, decide to book a service. On room floors, make sure your wayfinding signage includes signs for the ice machine, any vending machines, and elevators to help guests find their way. It’s also helpful to include a directory sign by the elevator on each floor noting the floors of popular locations, such as the pool, gym, spa, conference rooms, etc., to help guests easily find the right floor without having to ask a staff member.
In addition to wayfinding, signage provides a great opportunity for branding throughout your property. Indoor walls can come to life with custom-designed wall graphics featuring your logo, custom artwork, or any type of scene imaginable. Unique and beautiful scenes and designs can become the subject of conversation starters for your guests. Graphics are also a beautiful addition to glass doors, reinforcing branding and adding a pop of color. The wraps work like a giant temporary sticker. You can change the wrap seasonally, annually, or not at all. Wall and window (or glass door) graphics are easy to maintain. A simple wipe with a damp cloth is all it takes to clean them.
If you are opening a new hotel or resort or renovating an existing one, contact Sign Partners for creative signage ideas that can enhance your guests’ experience. We will come to your property to thoroughly inspect it, meet with you to understand your business objectives, and offer recommendations on signage types and locations. We will tailor our recommendations to your budget. We have a team of graphic designers in-house and can create bespoke signs for your property. Or, if you have a preferred design agency, we are happy to provide them with signage specs and produce the artwork that they design. Our professional team will beautifully install the signs so they look absolutely perfect. Call us today to start the process.
Sign Partners is a licensed and insured sign company in South Florida, proudly serving West Palm Beach, Boynton Beach, Delray Beach, Deerfield Beach, Pompano Beach, Fort Lauderdale, Miami, and surrounding areas. Our experts specialize in bringing your business to life through branded visuals throughout your building and beyond.
Our experienced team can craft all your signs: lobby and office signs, ADA compliant signs, monument signs, illuminated signs, business signs, vehicle wraps, trade show displays, outdoor signs, interior signs, window graphics, vehicle lettering, decals, and custom street signs, using state-of-the-art technology.
Contact us today at 561-270-6919 for a free consultation and let us provide you with a superior sign buying experience.
