Whether you’re seeking to exhibit your products, find vendors or meet potential customers, a trade show or business expo is an excellent place to start. Preparation for any type of trade show event is crucial and therefore here are 6 tips for making the most of your next trade show.
Communicate
Focus to communicate one key message and not confuse your potential customers. Make sure that you set your goals in advance of what you wish to achieve and how you are going to communicate this.
Color
Make sure to use the right colors. Use no more then 3 contrasting colors in order to attract and not distract. Keep it simple and do not use busy pattern backgrounds. Preferably you can do color psychology research before picking a color scheme.
Display
Use a quality display which represents the quality services / products of your company. Prior to designing your display be aware of any restrictions and size of your booth. Make sure your brand, design & concept stays consistent throughout the booth with a unified concept.
Giveaways
Whether we like it or not but every trade show audience is crazy about giveaways. Therefore have plenty of giveaways which is unique for your product or service. A pen can be offered by everyone so take this opportunity to come up with something original for people to talk about.
Portfolio
If you are selling any tangible product obviously you will bring plenty of those to your trade show. However if you are offering services make sure to showcase them in a portfolio, ie: iPad, presentation board, brochures, post cards.
Representative
Even though you have a great booth by now, it will not speak for itself. Always have a representative at your stand who is representable and has brand knowledge. Demonstrate hospitality and make your trade show attendees comfortable.
Hopefully these tips helped you to get started to create a unique trade show booth. Be sure to follow up with new contacts and vendors after the show. Having a clear plan of action will make sure that the time you spent at the show was a worth-while investment.
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